Brand kit prompt
A brand kit prompt turns loose taste into usable visual rules. It should define positioning, audience, mood, palette, typography, logo direction, visual motifs, copy tone and usage rules.
Copyable markdown template
# Brand Kit Prompt
Create a brand kit for [brand].
## Positioning
Brand:
Audience:
Category:
Core promise:
Personality:
Avoid:
## Visual mood
Choose 3-5 adjectives:
Examples:
Anti-examples:
## Palette
Primary:
Secondary:
Accent:
Background:
Text:
Usage notes:
## Typography
Headline style:
Body style:
Mono/accent style:
Do not use:
## Logo direction
Wordmark:
Symbol:
Favicon:
Monochrome test:
Small-size test:
## Visual motifs
Shapes:
Lines:
Textures:
Photography/illustration:
Iconography:
## Copy tone
Voice:
Sentence style:
Words to use:
Words to avoid:
## Deliverables
- Palette
- Type pairing
- Logo direction
- Example hero section
- Social card direction
- Do and do-not rulesHow to use it
Replace bracketed fields with real project context. Keep the constraints and QA sections visible to the agent. If the prompt is for a public page, add the route, target keyword, metadata and any non-negotiable claims or legal guardrails.
For logo and brand prompts, review originality before commercial use. Do not ask models to copy existing logos, artists, living designers or protected brand identities.